Brand Partnerships

Darling Harbour and The Rocks provide unsurpassed opportunities for high reaching creative brand activations and promotions.

Every year more than 40 million people visit Darling Harbour and The Rocks, enjoying the premium waterfront locations, cultural heritage and dynamic retail offering. We partner with a variety of brands to deliver world class customer experiences, spanning product launches, VIP events, cocktail functions, brand activations and much more. Our coveted customer demographics, unrivalled locations, event expertise and signature programming create a dynamic marketing, advertising and promotional channel for brand partners.

Unique features:

  • multitude of locations with heritage and contemporary characters that provide a stylish backdrop for a range of events.

  • Highly flexible spaces for one of a kind experiences, from intimate gatherings to whole precinct events of more than 10,000 visitors.

  • Dazzling Sydney Harbour and city skyline views with a uniquely vibrant atmosphere.

  • Trusted venues with the highest of standards.

  • Easy access to Sydney’s CBD and harbour, world class hotels, exciting retail and more with multiple convenient transport options.

  • Customisable integrated marketing packages including in precinct, digital and social channels. 

  • Dedicated team of marketing and event experts committed to helping brands achieve executional excellence and outstanding results.

  • A robust program of precinct-wide seasonal, cultural and State-significant activity that enable brands to connect with a wide audience.

Contact our dedicated Partnership team to discuss how we can amplify your brand, customise sponsor or partner packages and curate events.

Explore The ROCKS opportunities here

Case Studies

Mov'in Boat Floating Cinema Experience

Mov’in Boat delivered a floating cinema experience like no other in the world. Floating on the waters of Cockle Bay!

Hendrick's Most Unusual Gin Bar
Hendrick’s Gin sought to throw ‘traditions’ out the window, creating and curating a Most Unusual Balloon Bar. A Gin Bar, in a hot air balloon!
TTNQ Snorkel Man
Tourism Tropical North QLD floating 8m Snorkel Man promotion
Kayo Launch
Streaming platform Kayo Sports launched a Kayo Super Bowl 2019 barge in Cockle Bay, Darling Harbour to promote the American event locally.
Dîner en Blanc
Dîner en Blanc is an elegant large-scale picnic from Paris that takes place annually in a secret location. Tumbalong Park was the 2019 venue, organisers claiming a very successful event with valued support from PMNSW’s event team.
Assassin's Creed
Video game company Ubisoft worked with activation agency, Yakusan, to bring ancient Greece alive to launch the latest series of Assassin’s Creed at Metcalfe Park, Pyrmont.
Sydney Festival 2020 - Dodecalis
Sydney Festival once again partnered with PMNSW to feature a free outdoor interactive installation in the entertainment heart of Sydney, Darling Harbour.
American Express OpenAir Cinema
A second season at its central waterside location, the American Express OpenAir Cinema was held at Metcalfe Park, Pyrmont in November 2019.
Pixar Putt
PMNSW partnered with Life Like Touring as the official venue partner to create an engaging and audience aligned activation in Darling Harbour.