Activation Case Study: Kayo Sports Super Bowl 2019
Client Objective: Content launch
Venue Hire: Cockle Bay, Darling Harbour
Rationale for location: High Profile, Iconic, High Footfall, Ease of use & access
Overview: To promote the streaming of 2019’s Super Bowl on Kayo Sports, a mini gridiron pitch on a barge was launched in Cockle Bay. Two teams of Aussie gridiron players took part in a photo opportunity on the floating gridiron field. There were media shooting films and stills of the activity and guests were invited to enjoy the spectacle with a big screen on board streaming live Kayo content. Cockle Bay’s high profile, iconic location, accessibility and ease of use made for an ideal venue. Feedback was that Kayo found the entire event easy to organise, stating, “The permit process was smooth and quick. We had very limited production time and the team helped us turn this around very quickly to make it all possible. The service provided by PMNSW was extremely professional.”
Outcomes: Both the consumer and media elements were a huge success, with Kayo achieving some airplay in the Super Bowl pre-game show in the USA.