Partnerships Case Study: Pixar Putt
Venue Hire: ICC Sydney Forecourt, Darling Harbour
Event Overview: Pixar Putt is a commercially operated Pixar-themed mini-golf course. Featuring 18 holes and lots of fun for all ages, each of the holes is based on a Pixar film. The structure is approximately 500 sqm in total. It is a ticketed activation promoted through a range of channels, driving good visitation to Darling Harbour while also capitalizing on visitor footfall.
Partnership: PMNSW partnered with Life Like Touring as the official venue partner to create an engaging and audience aligned activation in Darling Harbour. In its first year the activation achieved around 20, 000 visitors over 5 weeks in April/May 2019. Both parties worked together to drive maximum sales and achieve high market reach.